My view on CPD

David Thorpe, Director of Research and Professional Development at the Chartered Institute of Marketing (CIM) questioned in the November issue of the marketer whether Continuous Professional Development (CPD) should be an automatic part of CIM membership, and something members should ‘opt out of rather than in to’.

As someone who places a high value on CPD I would have to agree that for marketers trying to prove their worth to employers, making CPD a requirement of membership would be a step in the right direction. However Chartered Marketer status can make those of us that can be bothered, stand out from the crowd. If the CIM were to make this ‘ordinary’ it would lose its special kudos and value. CIM would then have to develop a further scheme to ensure that those of us that really do try to stay ahead of our colleagues in this competitive marketing world can do so.


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