So you’re about to let loose with social media but you realise you need some rules for your team about what is OK to tweet and what is not.
It can feel like a mine field delegating the authority for updating social media to operational teams. But is this more about the Marketing department feeling like they’re losing control, rather than because Operations are any less capable of having the conversations that take place in the social media space? Maybe.
Anyway, this handbook was published by the US Army on their SlideShare site and it’s a really good starting point for any organisation that is setting up some internal guidance for Facebookers and Tweeters. Take what you need from it to write your own rules.