Think Big. Act Small

CIM’s SME research early insight.

CIM’s SME research explored…

  • Business performance and confidence
  • Attitudes and motivations of entrepreneurs and business owners
  • Approaches to marketing – resourcing & skills
  • Key challenges internally and externally
  • Finding advice and support.

The most interesting ‘take away’ for me is that strategic marketing activities are largely done in-house yet only 13% of survey respondents considered their business to employ a marketing specialist, i.e. the in-house resources undertaking strategic activities lack experience, training and qualifications.

Have a look at the presentation slides and let me know if any of the findings surprise you:

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